Okay I lied. It was two days not three. Sue me, you get it early.

To end this we are going to start where we began. Will power.

When it comes to will power, you either have it or you don’t. When it comes to wanting fat loss, you either want it or you don’t, period. That being said will power CAN be discouraged or helped by RESULTS. Results come best with Education.

Let me put it even better.

The heart has the will power, but fear can break it down. In that instance educated thought can be our only savior from defeat.

Education is will power’s best ally.

I see great examples of this in my clients everyday. Ready to throw in the towel and give in, I provide them why something is the way that it is and in a instant they feel better and they didn’t fold. That is not accountability, it’s being a walking and talking “ask jeeves”.

How good do you think that will power is going to stay when influenced by education if people following start losing respect for your word?

Can you think of some recent events in which you lost respect for someone when you had come to follow their education in something?

Some people can cut and separate character and knowledge as two separate things, most can not. With most people if you suck as a person and aren’t to be trusted, ergo the same to be said for what you are teaching. This is why integrity is so important because ethics are a part of your everyday journey. It doesn’t matter, work, play, dating, family, even telling the cashier she rang something up wrong so at the end of the day she doesn’t get in trouble. It is everywhere in everything you do.

I don’t care about people making money, you want to make money fine. Just keep it real.

This isn’t about anti guru. I like a lot of them.

This is about going that extra mile to make sure that they understand sometimes certain programs and training methods aren’t for everyone. That all “new studies” aren’t always good studies or valid ones.

That there is a difference between FAT LOSS and a PROGRAM.

Oh I am saying that again.

Fat loss is a scientific process that occurs due to a caloric deficit.

A training program is a METHOD to achieve that.

Any program, good or bad, is just that, a Method.

Low carb, cycling, stubborn, warped, whatever there is a new one everyday. They are all methods.

However, some METHODS of approaching fat loss may not work for you the same way. Not everyone can do the same things and get the same results. Some methods are bad for people to do who have a more sensitive hormone system. Now don’t read into that, I didn’t say you wouldn’t loss fat in a caloric deficit, did I?

No, I didn’t so don’t even go there.

You can though do a program that messes you up enough that your hormones, NEAT, and general desire for living alter so much that what once was a 800 calorie deficit becomes 200 and you are taking a month to lose 1 pound. Yeah THAT can happen.

Everyday I get emails because ^^that^^ happened.

Will power is no longer an issue, your education source is blown because there is no trust there, and next thing you know it is 5 years later and you are being told that you can’t lose fat because you don’t have the will power to do so.

BULL.

I am not saying that can’t be the case. I am not saying people don’t stuff themselves.

But sometimes, SOMETIMES, the people just need a voice of reason and integrity, to hear the truth. Sometimes they don’t need hype, they just need the education.

Now here comes the twist…

YOU (the ones that lack “will power”) think our style, my style of teaching education is boring.

Apparently if it doesn’t come with flash and yellow highlight it doesn’t do the trick.

It is a interesting argument that has been going on for a while now.

What marketing method is best? What is the most trustworthy? Does it matter how you target your audience as long as the product is good?

I say let’s have some fun and find out.

In the mean time, enjoy these words from our sponsors.