Seriously guys, those new Weight Watchers commercials are brilliant, aren’t they?

I mean from a marketing perspective anyway. That soothing voice, the talk of having to read a long book, the women reading her short little weight watchers pamphlet with her 500 calories Starbucks muffin and 300 calories latte.

Brilliance.

The claim is that “Diets don’t work, Weight Watchers Does.”

The claim is to “Stop Dieting and Start Living.”

First off, the word Diet…

diet
1. food and drink considered in terms of its qualities, composition, and its effects on health: Milk is a wholesome article of diet.
2. a particular selection of food, esp. as designed or prescribed to improve a person’s physical condition or to prevent or treat a disease: a diet low in sugar.
3. such a selection or a limitation on the amount a person eats for reducing weight: No pie for me, I’m on a diet.
4. the foods eaten, as by a particular person or group: The native diet consists of fish and fruit.
5. food or feed habitually eaten or provided: The rabbits were fed a diet of carrots and lettuce.
6. anything that is habitually provided or partaken of: Television has given us a steady diet of game shows and soap operas.
verb (used with object)
7. to regulate the food of, esp. in order to improve the physical condition.
8. to feed.
verb (used without object)
9. to select or limit the food one eats to improve one’s physical condition or to lose weight: I’ve dieted all month and lost only one pound.
10. to eat or feed according to the requirements of a diet.
adjective
11. suitable for consumption with a weight-reduction diet; dietetic: diet soft drinks.

Well that is a mouth-full isn’t it. The first thing to note is that no matter how Weight Watchers wants to put it, their program is a diet, plain and simple. I hate to be so literal but manipulating people with a catch phrase brings out those aggravations of small details.

Still, let’s ignore the fact that no matter WHAT you eat you are on a diet (are you having the burger and fries diet?) and look at the real statement of “Stop Dieting, Start Living.”

Flaw in this Statement #1-All Weight Loss Programs Lead To The Same Destination, Even Weight Watchers.

All programs that promote weight loss need to achieve a deficit, period. It doesn’t matter what method they choose to achieve it, their method may or may not work for you, but all programs have to lead to a deficit because that is the only way to lose fat. That isn’t opinion, that is science.

Flaw in this Statement#2-That Weight Loss Should Be Easy.

Weight Loss is not easy and the more “easy” you try and make it for your life the longer you are going to be doing it. The less you feel like wanting to drill a hole into your thighs and Lipo out that fat yourself, the less you are likely to lose fat at all because for MOST people this process feels horrible, as it should be.

Questions though?

Would you rather have something suck for a short period of time in your life OR would you rather spend years of something sucking the life out of you?

If you really want to stop dieting and start living you have to get it done. What’s the best way to do that? CLICK HERE TO GO TO THE SOURCE

This entry was posted on Friday, May 30th, 2008 at 3:00 pm and is filed under Fat Loss. You can follow any responses to this entry through the RSS 2.0 feed. You can skip to the end and leave a response. Pinging is currently not allowed.