What surrounds you on a daily basis helps shapes who you are. From the check out counter to the doctor’s office, what you read influences what you believe. Should you be selective in the magazine you pick up? Yes. A recent UK study found that food and food ads in magazines are made up mostly of  [...]

Most of you involved have already gotten emails about writing request and assignments. If you haven’t and you think you should have, seriously, email me. I likely sent it to you, but it got lost in your spam filters or that place where socks go. There are going to be articles and interviews on this site [...]

Some of you just can’t wait for me to knock some products. I assure you, it is coming. However, while I have such good attention right now I would like to point you to GOOD material. Please note tomorrow comes some bad MWAHAHAHA. There is no “affiliate” sale on this. I don’t even think Jamie has [...]

You have to love it when a story jumps up and slaps you in the face regarding how complicated people make things. 5 to 6 meals only, no carbs, eat this only around your workout, etc. Before you start making things to complicated, take a road YOU want to take, see what happens and only if it doesn’t [...]

Seriously guys, those new Weight Watchers commercials are brilliant, aren’t they? I mean from a marketing perspective anyway. That soothing voice, the talk of having to read a long book, the women reading her short little weight watchers pamphlet with her 500 calories Starbucks muffin and 300 calories latte. Brilliance. The claim is that “Diets don’t work, Weight [...]

A recent discussion at Lyle Mcdonald’s site got me thinking and that led to ranting. How much of the lack of will power is actually a lack of education? Is it application that is really the problem that some claim it is, or is it a lack of trust due to mis-education? That’s what we are going [...]