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You have to love it when a story jumps up and slaps you in the face regarding how complicated people make things. 5 to 6 meals only, no carbs, eat this only around your workout, etc. Before you start making things to complicated, take a road YOU want to take, see what happens and only if it doesn’t [...]

Seriously guys, those new Weight Watchers commercials are brilliant, aren’t they? I mean from a marketing perspective anyway. That soothing voice, the talk of having to read a long book, the women reading her short little weight watchers pamphlet with her 500 calories Starbucks muffin and 300 calories latte. Brilliance. The claim is that “Diets don’t work, Weight [...]

A recent discussion at Lyle Mcdonald’s site got me thinking and that led to ranting. How much of the lack of will power is actually a lack of education? Is it application that is really the problem that some claim it is, or is it a lack of trust due to mis-education? That’s what we are going [...]

No, this isn’t going to turn into that. Actually now that I am NOT writing the books and doing all that case work anymore it’s going to free me up for a lot more interaction with regular clients and you in general. This is a good thing, I swear! Here is something that you don’t have [...]

I hate to pull out a cliche’ phrase along the lines of judging a book by its cover but in this case I have to mention it. Before you even open up New Rules of Lifting for Women there is promise of intelligent works inside. The cover depicts a very healthy and strong looking woman [...]