Posts Tagged ‘marketing’

Diets DO work, dieting down for life…doesn’t (Part 1)


30 May

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Posted in Fat Loss | 1 Comment »

Seriously guys, those new Weight Watchers commercials are brilliant, aren’t they?

I mean from a marketing perspective anyway. That soothing voice, the talk of having to read a long book, the women reading her short little weight watchers pamphlet with her 500 calories Starbucks muffin and 300 calories latte.

Brilliance.

The claim is that “Diets don’t work, Weight Watchers Does.”

The claim is to “Stop Dieting and Start Living.”

First off, the word Diet…

diet
1. food and drink considered in terms of its qualities, composition, and its effects on health: Milk is a wholesome article of diet.
2. a particular selection of food, esp. as designed or prescribed to improve a person’s physical condition or to prevent or treat a disease: a diet low in sugar.
3. such a selection or a limitation on the amount a person eats for reducing weight: No pie for me, I’m on a diet.
4. the foods eaten, as by a particular person or group: The native diet consists of fish and fruit.
5. food or feed habitually eaten or provided: The rabbits were fed a diet of carrots and lettuce.
6. anything that is habitually provided or partaken of: Television has given us a steady diet of game shows and soap operas.
verb (used with object)
7. to regulate the food of, esp. in order to improve the physical condition.
8. to feed.
verb (used without object)
9. to select or limit the food one eats to improve one’s physical condition or to lose weight: I’ve dieted all month and lost only one pound.
10. to eat or feed according to the requirements of a diet.
adjective
11. suitable for consumption with a weight-reduction diet; dietetic: diet soft drinks.

Well that is a mouth-full isn’t it. The first thing to note is that no matter how Weight Watchers wants to put it, their program is a diet, plain and simple. I hate to be so literal but manipulating people with a catch phrase brings out those aggravations of small details.

Still, let’s ignore the fact that no matter WHAT you eat you are on a diet (are you having the burger and fries diet?) and look at the real statement of “Stop Dieting, Start Living.”

Flaw in this Statement #1-All Weight Loss Programs Lead To The Same Destination, Even Weight Watchers.

All programs that promote weight loss need to achieve a deficit, period. It doesn’t matter what method they choose to achieve it, their method may or may not work for you, but all programs have to lead to a deficit because that is the only way to lose fat. That isn’t opinion, that is science.

Flaw in this Statement#2-That Weight Loss Should Be Easy.

Weight Loss is not easy and the more “easy” you try and make it for your life the longer you are going to be doing it. The less you feel like wanting to drill a hole into your thighs and Lipo out that fat yourself, the less you are likely to lose fat at all because for MOST people this process feels horrible, as it should be.

Questions though?

Would you rather have something suck for a short period of time in your life OR would you rather spend years of something sucking the life out of you?

If you really want to stop dieting and start living you have to get it done. What’s the best way to do that? CLICK HERE TO GO TO THE SOURCE

Final Thought-Will Power and Education


11 May

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Posted in News | 4 Comments »

Okay I lied. It was two days, not three. Sue me, you get it early.

To end this we are going to start where we began. Will power.

When it comes to will power, you either have it or you don’t. When it comes to wanting fat loss, you either want it or you don’t, period. That being said will power CAN be discouraged or helped by RESULTS. Results come best with Education.

Let me put it even better.

The heart has the will power, but fear can break it down. In that instance educated thought can be our only savior from defeat.

Education is will power’s best ally.

I see great examples of this in my clients everyday. Ready to throw in the towel and give in, I provide them why something is the way it is, and in an instant they feel better and they didn’t fold. That is not accountability, it’s being a walking and talking “ask jeeves”.

How good do you think that will power is going to stay when influenced by education if the people following you start losing respect for your word?

Can you think of some recent events in which you lost respect for someone after you had come to follow their education in something?

Some people can cut and separate character and knowledge as two separate things, but most can not. Instead, with most people if you suck as a person and aren’t to be trusted, ergo the same will be said for what you are teaching. This is why integrity is so important because ethics are a part of your everyday journey. It doesn’t matter, work, play, dating, family, even telling the cashier she rang something up wrong so at the end of the day she doesn’t get in trouble. It’s everywhere in everything you do.

I don’t care about people making money. You want to make money fine. Just keep it real.

This isn’t about anti-guru. I like a lot of them.

This is about going that extra mile to make sure that people understand sometimes certain programs and training methods aren’t for everyone. That all “new studies” aren’t always good studies or valid ones. That there is a difference between FAT LOSS and a PROGRAM.

Oh, I am saying “that” again.

Fat loss is a scientific process that occurs due to a caloric deficit.

A training program is a METHOD to achieve that.

Any program, good or bad, is just that, a Method.

Low carb, cycling, stubborn, warped, whatever there is a new one everyday. They are all methods.

However, some METHODS of approaching fat loss may not work for you the same way. Not everyone can do the same things and get the same results. Some methods are bad for people to do who have a more sensitive hormone system. Now don’t read into that, I didn’t say you wouldn’t loss fat in a caloric deficit, did I?

No, I didn’t. So don’t even go there.

You can, though, do a program that messes you up enough that your hormones, NEAT, and general desire for living alter so much that what was once was an 800-calorie deficit becomes 200 and you’re taking a month to lose 1 pound. Yeah THAT can happen.

Everyday I get emails because ^^that^^ happened.

Will power is no longer an issue, your education source is blown because there is no trust there, and next thing you know it’s 5 years later and you’re being told that you can’t lose fat because you don’t have the will power to do so.

BULL.

I am not saying that can’t be the case. I am not saying people don’t stuff themselves.

But sometimes, SOMETIMES, the people just need a voice of reason and integrity, to hear the truth. Sometimes they don’t need hype, they just need the education.

Now here comes the twist…

YOU (the ones that lack “will power”) think our style, my style of teaching education is boring.

Apparently, if it doesn’t come with flash and a yellow highlight it doesn’t do the trick.

It’s an interesting argument that has been going on for a while now.

What marketing method is best? What is the most trustworthy? Does it matter how you target your audience as long as the product is good?

I say let’s have some fun and find out.

In the mean time, enjoy these words from our sponsors.

Will Power and Education, Is There a Difference? Part 3


09 May

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Posted in Fat Loss | No Comments »

Last night I was stuck at the gym waiting for a tornado to pass through. Being that I have lived here my whole life, you get this feeling when something isn’t right where you live. It was late when I left for the gym and I remember looking at a wind chime on a neighbors’ porch when pulling out and thinking that ‘this was going to be one hell of a storm’, but at that particular moment there was just barely a breeze.

See, we have these things inside of us. Some call it faith, others ESP, instinct, etc. All it means is that something inside lends to a belief of something just because. There can be a rhyme or reason, you could break it down to the fact that my body and senses have constantly charted a “norm” and last night there was no internal match for that chart. Who knows, all I know is that I just knew it was going to be one hell of a storm.

While I was stuck at the gym a question that had been posed to me by a friend was just repeating about “What is so wrong with how you market a product if it’s a good product?”

It’s a fair question, and it deserves a proper response.

How many have really given a response to this, that didn’t just have to, with taste or that there are just better methods? Not many. Most of the best answers I have seen are behind closed doors because in truth this is a big game of networking, right?

Back to the question though. “What is so wrong with it, even if it is a good product? ”

Currently in health and fitness there is one undeniable “truth” being told, that fat loss is an opinion. That the science is up for debate. That there ISN’T a difference between OPTimal and OPTional. We get told on a daily basis countless views of ONLY. This creates a distrust and confusion in the consumer that can lead to a panic.

Remember when I brought up the Nanny 911?

What happens when you have a child and one parent tells them “no” and the other tells them “yes?” It creates an instability of trust in that conflicted child because the adult leaders are at odds. What should be a rule and “law” is all of a sudden debatable. The “truth” is now opinion. One parents opinion leads to yes, the others parents opinion leads to no.

The end result is a child that feels unsafe and challenging of one or both of those authorities. No matter who was right or wrong the damage of confusion has been done.

Now you might be thinking “This is a stupid analogy because everything has a opposing view.” Yes, you are correct, and I am getting to that.

In the moment of the “yes” or “no” mommy/daddy battle the child is going to try to get away with what they can because they are human, BUT they inside by instinct know that one of the answers is more trustworthy, that one is better and giving the the truthful and correct answer. They go for the quick and easy fix but inside the perhaps calm and right parent has the respect.

Now what happens if that parent out of need to please the child or make the child happy starts to falter? What if they don’t want to be the “bad guy” and give in?

Well now the child feels like they can run the house, like they have the upper hand, like they are the ultimate deciders!

But like any child they will run into a problem and when they do they feel helpless because they don’t respect the parents who were supposed to have the help and answers. That trust is gone, the instinct has vanished, and now they are just going to act out.

Are you getting it yet?

Are you getting where I am going?

When the good guys, when the trustworthy and those filled with the knowledge start giving in to the easy way out or those with the misinformation because that brings the instant gratification, it creates a chaos and lost of trust.

What was once a truth becomes an opinion.

Those who once felt safe are now questioning.

Sometimes when we are lost we fall into the wrong hands or just self destruct. So having the high quality, having the trustworthy people to turn to to balance out the bad advice IS important to making our fitness and health kids feel safe. If we take that away, even with the best of intentions, it can be a dangerous game to play.

So judgment or no judgment, “hate” or no hate, we have to as professionals be careful because our “kids” are watching this messy divorce and since 60% of our country is considered obese, I say they are acting out because of it.

Fat Loss is NOT an Opinion.

In 3 days you will hear my final word on it.

The Fat Loss Troubleshooter – Leigh Peele

Common Sense Meets Advanced Knowledge